Discovery vs. monitoring
Why your lead volume drops after the first 90 days — and why that's the right design.
Two phases
Prospektr™ has a built-in lifecycle: an initial 90-day discovery sweep where it tries to find every relevant business in your selected region/vertical, followed by an indefinite monitoring phase where it watches for changes and new openings.
This isn't a limitation — it's the only honest way to operate. Within any geographic boundary, the supply of qualifying businesses is finite. After three months we've typically found most of them. The product's ongoing value comes from watching what changes.
Phase 1: Discovery (months 1–3)
High volume. Each daily run pulls fresh Google Places results, scrapes the websites, and runs the classifier. Expect the bulk of your tier's prospect cap to land in this window:
- Solo: up to 100 prospects in 90 days
- Pro: up to 400 prospects in 90 days
- Agency: up to 2,000 prospects in 90 days
At the end of 90 days, your discoveryPhaseUntil timestamp elapses and the worker switches modes.
Phase 2: Monitoring (month 4+)
Lower volume, higher signal-to-noise. New deliverables come from:
- New business openings — Google Places adds ~5–15 new shops per state per month in our verticals.
- Quarterly re-classification — we re-read websites for existing prospects every ~90 days. Picks up new clients listed, new services, deal-size signal upgrades.
- Contact updates — a previously emailless prospect surfacing an email; new owner / new phone / etc.
- Status reactivation — a rejecting prospect now has a new sales person, or removed a competitor partner from their site.
Steady-state delivery is roughly 5–25 signals/month for Solo, 30–60 for Pro, 100–250 for Agency.
Setting expectations
If you renew expecting another 100 prospects in month 4, you'll be disappointed. The renewal value is continuous regional intelligence, not a renewable hose of contacts. Pro+ tenants also get quarterly auto-generated regional reports summarizing what changed.
If steady-state volume isn't enough, expand your scope (radius, states, verticals) or upgrade tier. Most decorators saturate locally within Solo's 90-day cap, then either upgrade to Pro for multi-vertical coverage or accept monitoring as the value prop.